The senior living industry has wrapped up another great year. According to NIC MAP Vision’s Senior Housing Market Outlook Report, our industry is looking at a growing demand among retirees. This means there is a growing number of people looking to solve their aging challenges, which creates the perfect environment for operators and providers to start implementing top strategies for 2025 and see your business grow. To help you get started, we’ve created this guide as a resource you can use throughout the year. You’ll learn about:
- The Ethics of AI
- Optimizing SEO for Voice Searches
- User Generated Content
- And More!
Marketing Trends to Watch in 2025
With a new year comes new trends and adjustments to your organization’s marketing strategy. Thankfully, these practical steps don’t require you to reinvent the wheel. With a little bit of creativity and flexibility, you’ll be able to be up to speed no matter your current senior living marketing strategy.
AI is Here to Stay
In our current, technological environment, AI seems to be everywhere, and everyone wants to jump on the bandwagon. Although AI has become a bit of a buzzword, it doesn’t seem to be going anywhere anytime soon. That’s why in 2025, it’s going to be critical that you and your team find ways to responsibly embrace and utilize the growing number of tools available to you. From chatbots and virtual assistants that can help customers to productivity tools like ChatGPT or Jasper that can streamline productivity for your teams, AI can be implemented in a variety of ways. Regardless of how you use AI, the most important thing you can do is know how to ethically implement AI into your day-to-day operations. This involves disclosing to your customers when they are interacting with AI and ensuring there is a level of human oversight at all times. Read our full guide to using AI in your marketing here.
A New Approach to SEO
In marketing, it is important to remember that your target audience are people just like you. That means if you’ve ever used your smartphone to do a voice search through a program like Siri, then it’s very likely your target audience has done the same. Come to find out, 57% of users who perform voice searches perform them daily, and 27% of the global online population performs voice searches on mobile devices. So what does this mean for your marketing? When it comes to communication, we rarely speak the same way we would write. This means your SEO has to account for not only how people would type in a search query, but also how they would vocally ask that same question.
Capitalize on User Generated Content
During a time when AI is dominating the marketing scene, we can’t forget the importance of authenticity. Marketing is largely about building trust with your audience; therefore, including authentic content is essential to your success this year. It is also important to note that, while everyone else is wrapped up in AI, your brand can stand out with authenticity. So how can you stand out? User Generated Content (UGC). For B2B and B2C brands, UGC is an opportunity to work with influencers or “ambassadors” in your sector and/or real-life clients and employees. UGC is all about working with people who have become evangelists for your brand. Don’t be afraid to use testimonials or to collaborate with a thought leader who believes in your community, service or product. Did you know that 85% of consumers trust customer reviews as much as they would a personal recommendation? Save yourself time by maximizing the content that your audience is making for you.
Video Content is Still On Top
With the rise of TikTok, Shorts, and Reels, short-form video content has dominated social media strategies for years, and it still will in 2025. Whether your brand leans into educational content or fun, entertaining content, don’t limit your reach by only creating static posts. This year also holds the potential to shake up where to focus your content should be. With a looming TikTok ban in the United States, it would be wise to consider what your next move will be with each outcome.
A.) TikTok staying up in the U.S. could create a bump in users and become a great space to focus your efforts.
B.) TikTok is banned, which means you’ll need to know what your next platform will be.
Regardless of what happens to TikTok, continue to put time and effort into creating engaging video content for your audience. Here are some tips on how to upgrade your content.
As the senior living industry enters an exciting new chapter in 2025, it’s clear that staying ahead requires adaptability, creativity, and a commitment to authentic engagement. From embracing AI responsibly to optimizing for voice search, leveraging user-generated content, and continuing to prioritize video, there’s a wealth of opportunities to elevate your marketing strategy and grow your organization.
Navigating these trends can be challenging, but you don’t have to do it alone. At Solinity Marketing, we specialize in helping senior living communities and vendors thrive. With our industry expertise and tailored strategies, we’re here to be the teammate you need to achieve your goals. Whether it’s crafting authentic campaigns, implementing cutting-edge technologies, or boosting your brand’s visibility, we’ll work alongside you every step of the way. Contact us today to start reaching your audience.