A good website is the equivalent of a good first impression, think of it as your virtual front door. That’s the simple answer. But there’s so much to dig into with the term ‘website’ that may be hard to realize initially. The three most important of those are what we cover below: online presence, tools for lead generation, and the all-important SEO. What needs the most attention is likely determined by individual needs, but all of these things contribute to lead-driving attention created by a well-executed website.
The Importance of Online Presence
When searching for your company, community, business, product, or organization online, you want to be able to put in a term or phrase and get what you are looking for instantly, without any additional digging on your end. If a presence has been made - through a website, specifically - the odds are extremely high that what has been built will appear for others looking to find similar products or solutions. This is the main way discovery is made over the web and helps build the credibility needed to pull leads in.
Websites as the Cornerstone of Online Presence
In today’s world, nearly no one asks first if a business or service has a storefront; they ask if you have a website. Likewise, future senior living residents and families often see your website as the first impression of your community. Having that presence online can reassure potential customers, residents, or clients of your availability and ease of use when they’re trying to find a solution to their needs. This is the most vital first step in driving leads towards your website because this is the main way you will be sought out.
The Impact of Accessibility and Credibility on Lead Generation
The simple act of having a page that drives leads will automatically increase your accessibility, and it will also boost the credibility you have. Since you’ve put the work in to create a landing location for people to find you, that allows them to contact you or find out any additional information they may need on a built-out page, lifts your business up in their mind and thus increases the speed of a lead being created. For more info on how marketing such as this can leverage your company, check out this article.
Lead Generation Tools
Websites are meant for more than just a landing spot or info dump about your company, community, or business. There are so many tools that can be implemented in order to get information from potential leads or spread the word about your services. These include contact forms, CTAs (Calls To Action), and proving social presence.
Essential Tools
You don’t just want your page to be pretty (though that is a plus), you want it to be useful to you AND potential leads. Some of the most essential ways you can do this are contact forms and direct CTAs. Contact forms are a great way of getting information about prospective clients, residents, or leads, and learning more about what they need while they can learn more about what you can offer to them. CTAs or Calls To Action will cut out all of the potential fluff and address what a business is here to do and if it can help a potential lead or not. Being direct is important; you don’t want to lose a lead because they feel their time is being wasted.
SEO and Website Traffic Generation
As perfectly described here by industry leaders at Hubspot, SEO stands for Search Engine Optimization, and is essentially one of your most valuable tools in directing internet traffic towards you when users are looking for answers. You’ll find that implementing it correctly not only boosts visibility, but also brings in leads in a much more efficient way.
Organic Traffic and Leads
SEO can become very complicated quickly, but the essential goal of using it is to boost the visibility of a page when searched for online. To learn more about what SEO is and how to implement it correctly, check out our article on SEO tools and best practices.
There’s a lot that goes into crafting the perfect website for your business, and it may be difficult to know where to start in order to get it right. Industry professionals are perfect for taking your vision and bringing it to life. Contact Solinity Marketing today so we can help you drive in leads with ease.