MEDIA
July 11, 2025

Nothing is Cookie-Cutter’: How Senior Living Operators Create Perfect Tours - Senior Housing News

A great community tour isn’t about a script — it’s about storytelling, connection, and meeting families where they are. Our Sara Mitchell is featured in this Senior Housing News article that explores how senior living operators are ditching the cookie-cutter approach to create tours that truly resonate. Spoiler: personalization is everything.

READ MORE
MEDIA
April 8, 2025

Purpose, Transparency Help HRA, Watercrest, Solinity Overcome ‘Sea of Sameness’ in Senior Living Sales

In senior living, making a good first impression can make or break a sale. But it’s an opportunity that only comes once.

READ MORE
MEDIA
February 18, 2025

Meal Choices & Authentic Voices

In this episode of *Tips from Trestle*, Aaron catches up with Sara Mitchell, co-founder and president of Solinity Marketing, to explore how food and hospitality can elevate senior living communities. Sara shares her unique journey from sports reporting to senior living marketing, emphasizing the power of storytelling in connecting with residents and families.

READ MORE
MEDIA
June 27, 2024

Connecting Sales & Marketing Process to Achieve Peak Efficiency

Sara Mitchell, President at Solinity Marketing, joins us to talk about broken processes in the Sales and Marketing system and the importance of platform's communications with each other for streamlined efficiency. Feasible solutions and how to best equip the entire team with intimate knowledge of your sales funnel strategy for a cohesive sales and marketing approach.

READ MORE
MEDIA
June 16, 2024

Podcast: An Agency Story

Balancing Passion with Practicality: Sara Mitchell discusses the challenges of maintaining work-life balance and the importance of celebrating wins along the way. For the ambitious agency owner, it’s crucial to foster a positive work culture and take time to acknowledge achievements, both personally and within the team, to sustain motivation and drive long-term success.

READ MORE
MEDIA
June 30, 2023

Female Friday with Rachel Keller

Sara talks about the importance of whom you surround yourself with, how to remember people's names at networking events, and how to insert storytelling in senior living.

READ MORE
MEDIA
May 10, 2022

Solinity names Sara Mitchell president of its marketing company

Sara Mitchell has been named president of Solinity Marketing, Knoxville, TN-based Solinity’s full-service public relations and marketing agency specializing in the senior living and healthcare industry.

READ MORE
MEDIA
April 1, 2022

Spreading the Good News of Senior Housing

Get to know VP of Partner Relations, Sara Mitchell, in this NIC Insider feature.

READ MORE
MEDIA
February 23, 2022

Redefining Senior Living Sales & Marketing – February 2022 Panel Discussion

The roles of sales and marketing hold the responsibilities for educating prospective customers about the culture of the community and are also tasked with inspiring their customers to want to engage further with the community.

READ MORE
Solinity Marketing Horizontal Logo Here to Make a Difference for the Aging Population in the Senior Living Industry.

© 2025 Solinity Marketing  |  

Privacy Policy