In today’s senior living environment, the roles of sales and marketing hold the responsibilities for educating prospective customers about the culture of the community and are also tasked with inspiring their customers to want to engage further with the community. As many senior living and care operators are hoping to boost occupancy in 2022, how can a strategic partnership between marketing, sales, and operations be a driving force to building trust and satisfaction? Moreover, how can we find success when shifting focus solely from an external audience to an internal one, our existing residents? Join our panel of experts as we discuss how personalizing the process and creating the best culture possible can be integral to your communities operational and strategic advantage.