Sara Mitchell has been named president of Solinity Marketing, Knoxville, TN-based Solinity’s full-service public relations and marketing agency specializing in the senior living and healthcare industry.

Mitchell is a founding partner in the company and recently was vice president of partner relations as well as overseeing team building and operations. She brings experience in communications and marketing to the position, with a focus on developing, designing and positioning brands.

Along with the appointment of Mitchell, longtime senior living marketer and designer Tighe O’Connor has been appointed creative director for the agency.

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