Solinity announces the appointment of Sara Mitchell to the role of President of Solinity Marketing. This comes along with several new hires and promotions within the fast-emerging full-service PR and marketing agency specializing in the senior living and healthcare industry.
Mitchell is a founding partner in the company and recently served as Vice President of Partner Relations as well as overseeing team building and operations. She brings experience in communications and marketing to the position, with a focus on developing, designing and positioning brands to stand out among their competitors.
“It is incredibly exciting to be a part of the growth and success of Solinity Marketing,” Sara Mitchell says. “I am honored to lead the team as we focus on partnering with passionate companies to build strategic and custom marketing plans for their brands. There is such a need for quality content and presentation of messaging, and we are proud to serve this industry.”
Along with the appointment of Mitchell, longtime senior living marketer and design extraordinaire, Tighe O’Connor, was appointed to Creative Director for the agency.
“I’m thrilled to see Sara move into the role of President,” CEO Josh Crisp says. “Sara has been instrumental in the formation and growth of Solinity Marketing. She leads by example with a heart for service and a passion for excellence. The team that is forming will allow us to serve the aging population by serving the companies who develop, own, and operate the communities in our industry as well as the products and services serving our industry.”
With expertise in brand creation, website development and optimization, photography and videography, social media management, email marketing and content creation, Mitchell, O’Connor, and the Solinity Marketing leadership team will focus on providing services to senior living and healthcare clients.